Following on from the success of the ‘Mrs. Higgins’ Christmas campaign, Woodie’s wanted to create some more magic for Summer 2021. Building on the ‘We’re all Homemakers’ platform, we wanted to show another small but meaningful act of homemaking, this time bringing to life the joy of summer.
As summer approaches people look forward to the longer days and brighter weather with a real sense of optimism. Capturing this spirit of positivity was key to the campaign. We centred our story in the garden, somewhere with a renewed importance during the warmer days and a focus for Woodie’s during this season.
Our film tells the story of one little boy, Liam, who is giving his new best friend a tour of the most fantastical parts of his garden, before ending with his very own act of homemaking.
We worked with director Mark Albiston (who shot the whole thing from his home in New Zealand) to create 40”, 30”, 20” and 15” films for TV and social.
We supported these films with in-store, press and digital assets helping Ireland to love where we live even more this summer.