JFK Unsilenced

JFK Unsilenced

The Times

The greatest speech never made

The Times believes in bringing new perspectives to the news, even if it’s a new angle on an old story – like the legacy of one of the greatest orators of all time, John F. Kennedy.

On the 22nd of November 1963, on his way to deliver a speech at the Dallas Trade Mart, JFK was assassinated. The voice of his generation had been silenced. But what if we could unsilence that voice? What if, after 55 years, we could help deliver the speech JFK was due to make on that fateful day in Dallas?

Working with tech company CereProc we created ‘JFK Unsilenced’ – the world’s first AI audio speech made completely out of data. Over a period of 8 weeks, we painstakingly reviewed 831 JFK speeches and interviews and, through an intricate process of advanced reconstructive sound engineering, we were finally able to hear ‘The Dallas Trade Mart Speech’, delivered in JFK’s own voice.

59

countries worldwide covered it

1.1bn

Total Editorial Reach

€9.8m

Advertising Value Equivalent (AVE)

Critically acclaimed