Rothco Finds a Groove with DublinVinyl


Vinyl is the most tangible tactile form of music. If you look at the grooves of a record through a microscope you will see these valleys of sound, pressed hard into the vinyl landscape. This is where music is a physical structure. Each and every song has a different valley that stretches on and on, like a musical fingerprint.

Client: DublinVinyl.com
Website: dublinvinyl.com

To bring to life our endline, “DISCOVER THE WORLD OF VINYL”, for our client DublinVinyl.com, we wanted to capture in camera the exact location of specific lyrics. Lyrics that happened to also be placenames. We picked a number of classic songs from classic albums available on DublinVinyl.com, and set about capturing the geography of the world of vinyl.

“I shot a man in Reno, just to watch him die”
Let’s photograph Reno.

“Holly came from Miami F.L.A”
Let’s shoot Miami.

The results, as you can see, are stunning. Each one is composed of 400 separate exposures, each exposure covering an area of 100th of a millimetre. Music made physical. We discovered the world of vinyl.

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