Have it All
The Search for the Spokesperson that Has it All
Client: Heineken
The Challenge
Nobody knew about Heineken Light or what it was. And light beers in general were a bit of a new idea for Ireland. People were going to take convincing.
The Idea
With great taste, low alcohol and low calories, Heineken Light was the beer that had it all. So, staying true to this, the creative idea was born: Heineken Light ‘Have it All’. To launch it, we kicked off a quest to find the spokesperson to match.
The Outcome
We launched the search for the spokesperson that had it all. We commissioned acclaimed director Steve Miller to direct a series of TV spots featuring the catastrophic attempts to find our man that ran in multiple markets worldwide.
The Impact
80% Brand Awareness, 56% of purchasers new to the Brand, 5% Increase on brand authority.
Awards
1 x Silver FAB Award
More work
Acts of Homemaking
Woodie's
Make A Break For It
Fáilte Ireland
Seeing Is Believing
AIB