Nobody knew about Heineken Light or what it was. And light beers in general were a bit of a new idea for Ireland. People were going to take convincing.
With great taste, low alcohol and low calories, Heineken Light was the beer that had it all. So, staying true to this, the creative idea was born: Heineken Light ‘Have it All’. To launch it, we kicked off a quest to find the spokesperson to match.
We launched the search for the spokesperson that had it all. We commissioned acclaimed director Steve Miller to direct a series of TV spots featuring the catastrophic attempts to find our man that ran in multiple markets worldwide.
80% Brand Awareness, 56% of purchasers new to the Brand, 5% Increase on brand authority.
1 x Silver FAB Award