The Page Gap

Date: 7 March, 2018

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The past year has been a truly transformative one for women. Female voices are being heard louder than ever.

So this year for International Women’s Day on March 8th, we created beautiful bespoke Smythson diaries to send to women with a powerful voice in Ireland, the UK and beyond.

However, these special diaries include a harsh reality. Seven weeks of each diary is marked with a large red ‘Not paid’ stamp, creating a page gap that mirrors the gender pay gap. Seven weeks is the average number of weeks that women effectively work unpaid relative to their male colleagues*.

The diary includes a bookmark which is placed on March 8th with the message: “It’s not too late to achieve what you want in 2018.” On the reverse there is a call to make one of those things breaking the silence on the gender pay gap.



Female Creative duo at ROTHCO, Elaine Joyce and Orla Byrne, had this to say: “The last 12 months have been transformative for women, they’ve said #MeToo they’ve said ‘Time’s Up’ and they’ve had their voices heard louder than ever. Despite all of this progress, one issue remains relatively unspoken about: the gender pay gap. There is a certain silence surrounding it that makes it easier to pass over. So, we wanted to make sure it was somewhere difficult to pass over, like in the pages of your diary. We wanted to make a statement that overtly showed the seven week disparity.”

Alan Kelly, Executive Creative Director at ROTHCO added:

“We wanted to give people a sense of the magnitude of the problem. Women have a gap in their earning year that needs to be shown, talked about and stopped.”


Mark #thepagegap in your diary, share your support online, and help to break the silence that is fuelling the gender page gap.





*This figure is based on the 14.1% pay gap that exists in OECD countries

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