The Joy in Simple. Introducing Appleman’s® Cider

Date: 3 May, 2018

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Our new campaign for HEINEKEN Ireland introduces Appleman’s® – a brand new cider, crafted to offer customers genuine choice and deliver them more of what they long for –  a beautifully, simple option. So, we’re celebrating the joy in keeping things simple. After all, it’s the simple joys in life that are the most rewarding.

Appleman’s® is officially launching over the May Bank Holiday weekend, so enjoy a cold, refreshing pint and watch this space!

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