Tesco Say ‘Here’s to the Hosts’ in Heartfelt Public-Led Campaign This Christmas

Date: 1 November, 2016

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Every year there’s one person in every household that makes Christmas magical for us all. Whether they’re up late brining the turkey, serving you extra gravy or making sprouts actually taste good, it’s the hosts that are the unsung heroes of Christmas.

So this year, we managed to convince Tesco to turn its advertising space into a platform for everyday people of Ireland to personally thank their Christmas hosts. Our 25 TV ads, directed by award-winning documentarian Ken Wardrop (with Antidote), feature people from all over the country thanking their hosts in the form of a letter, and the first time the hosts will have any knowledge of it will be when it airs on TV.

Knowing how much it would mean to any host to receive a thank you letter from their family, if people take the time to write it, Tesco will even deliver it for them, via its very own “Host Post.”

Tesco’s entire offering – from in-store deals to their Finest range – will also be dedicated to supporting and celebrating hosts. Here’s to the Hosts this Christmas!

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