Rothco Introduce Adorable Little Homemaker in Summer Campaign for Woodie’s

Date: 26 April, 2021

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On the back of the ‘Mrs Higgins’ Christmas campaign last year, we wanted to create some more magic for Woodie’s for Summer 2021. Our task was to capture the positivity of the season as well as demonstrating an example of how people love where they live.

We know that as summer approaches people look forward to the longer days and brighter weather with a real sense of optimism. We wanted to capture this spirit as part of our campaign.

Our film tells the story of one little boy, Liam, who is giving his new best friend a tour of the most fantastical parts of his garden; from a treasure trove of old coins to a hotbed of crocodiles and hot lava. Making his way past the washing line he stops at a raised bed and we realise his new best friend and the listening party is a single yellow flower, which Liam carefully plants in his very own act of homemaking.

The film was shot in Dublin adhering to social distancing measures with only the actors and crew present on set. The rest of the team tapped into the shoot via a secure live feed, including director Mark Albiston all the way from New Zealand.

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