Meet Máire… The next story in AIB’s ‘The Last Repayment’ series launches today

Date: 7 July, 2017

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The second burst of AIB’s ‘The Last Repayment’ series launches today. Directed by Zak Emerson, the campaign features real AIB customers who have just completed their mortgage.

The series set out to turn traditional mortgage advertising on its head and challenge the way that way that hopeful home-owners look at the commitment of a mortgage. The first segment, which told Mick and Kate’s personal story sparked an emotional response with audiences far and wide.

Next up, we meet Máire, who shares her unique journey of returning to Ireland with her two daughters having lived in France for a number of years. The challenges she overcame in order to find the right house for her family to making it a home, are brought to life with photos and home videos from the family archive.

In addition to TV, the campaign will also cover online video and print. Check out the video in full here.

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