Making a Minute for the Good Stuff with Dairygold

Date: 1 May, 2018

Article Image

Our new campaign for Dairygold is all about helping people make a minute for the good stuff. Micro-volunteering does exactly that – it gives time-poor people (which, let’s face it, is pretty much all of us) a chance to make a difference in just a minute.

Volunteering in Ireland is suffering from the 666 rule. 60% of volunteers are over 60 and spend over 6 hours every week volunteering. So, understanding that Dairygold’s audience may not always have the time to dedicate to charity work under the traditional structure of volunteering, we looked at how we could make a big difference.

Instead of one person taking on a huge task or commitment, Micro-volunteering is broken down into lots of tiny parts that people can do online. Doing good for others and feeling good in return, all in the time it takes to wait for a bus, or make a cup of tea and slice of toast with Dairygold? Winning!

Dairygold have partnered with six charitable organisations for the campaign including: Be My Eyes, The Cheetah Conservation Fund, Count Flowers for Bees, Meitheal Duchas.ie, Crowdcrafting and Post Pals. Check it out, choose one of these worthy causes, complete a simple task and spread the word about Micro-volunteering!

Learn all about it here.

More news

Sleeping Flags and 10: The Book That Grew win at Cannes Lions.
21st June 2019

Sleeping Flags and 10: The Book That Grew win at Cannes Lions.

The Joy of Polyamorous Creativity at Cannes Lions
21st June 2019

The Joy of Polyamorous Creativity at Cannes Lions

Rothco’s CCO Alan Kelly is one of Adweek’s Creative 100
11th June 2019

Rothco’s CCO Alan Kelly is one of Adweek’s Creative 100

Hello