Make a minute for the Good Stuff, with Dairygold.

Date: 27 June, 2016

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Spreading straight from the fridge for over 30 years, Dairygold has a heritage of making people time. So in creating their new brand campaign, we wanted to encourage people to take that time and use it for something that matters to them – to make a minute for the Good Stuff.

 

The #MakeaMinute campaign launched with ambient street art in sites around Dublin, followed by a tear-jerking social film in which we asked people what they would do with an extra minute.

Once the conversation had started on Twitter and Instagram with #MakeaMinute, we released Dairygold’s new TV ad. Directed by Bastian Glaessener for B-Reel Films, it was a completely unique production – pieced together from over 2,500 crowd-sourced submissions filmed by members of the public. It features the song “Take all the time you need” by Oh Honey.

We hope you can make a minute to enjoy it.

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