Heineken, Steve Miller and Rothco are on ‘The Search’ for the spokesperson that has it all.

Date: 13 May, 2016

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Heineken partner once again with the renowned comedy director who was behind the multi-award winning Heineken’s Dos Equis campaign, ‘The Most Interesting Man’. With consumers searching for a light beer that tastes great, Heineken have answered their calls with new beer, Heineken Light. However, they’re still on the search for the perfect spokesperson to be the face of the brand.

 

Of course, finding a personality to match the brand which has it all is quite a feat, so the latest commercials see Heineken set up fictional screen tests to find their perfect spokesperson. Set in a beach house, various hopefuls audition to be the new face of Heineken Light. And the process is not without some colourful characters. The first actor to try for the role goes by the stage name Jonny Goode.

His real name is Jonny Good but he added a silent ‘e’ for extra effect… Jonny might not be the greatest actor in the world so he resorts to taking off his shirt to impress the director, much to the director’s despair. The campaign will launch with ‘Jonny Goode’ and will be followed by two further commercials later in the summer, featuring the next rounds of ill-fated screen tests.

 

The Heineken Light launch campaign will also be supported by social, digital and out of home.

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