Cannes you believe it?

Date: 20 June, 2017

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We can barely! We’re still buzzing from a brilliant (if we do say so) talk at the Cannes Lions International Festival of Creativity with our client AIB.

‘If you Love Something Set it Free’ discussed the pitfalls of nannying our brands and the creative process. Our founding partner Patrick Ronaldson spoke alongside AIB’s CMO Tom Kinsella and Group Propositions and Brand Director Brian Keating to share the story of #TheToughest, the creative idea that forced AIB to leap out of their comfort zone and marked the beginning of their meteoric revival.

Tom Kinsella summed up AIB’s change of mindset in one; “Having a structure and a process in place greatly decreases your chances of getting to great work.”

We’re so proud to have had the privilege to share our success story with a global audience at Cannes. What a way to kick off the week!

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