Bolder Flavour from the Heart

Date: 28 February, 2018

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No other whiskey is made like POWERS.

The distinctively rich, round, complex, full flavours come from the unique way in which all their whiskeys are crafted. POWERS take only the finest cut of the whiskey; ‘the heart of the distillate’ which makes for a bolder flavour. We wanted to convey this in the key visual. So, we teamed up with world-renowned photographer Jonathan Knowles to deliver a dynamic capture of this bold flavour emerging from the heart of the cask.

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