‘AI Will Kill Creative. AI Will Save Creative’

Date: 1 June, 2018

Article Image

We’re thrilled to be on stage for a second time at this year’s Cannes Lions. Rothco ECD Alan Kelly and Eco Moliterno, CCO Latin America Accenture Interactive will join forces to debate whether ‘AI Will Kill Creative. AI Will Save Creative’.

The advent of artificial intelligence has many creative people questioning the future of their profession: Will what they have spent years mastering be effortlessly taken over by machines in the near future? On the one hand, you can argue that art is in the author’s intention and today’s AI just can’t compete with that. On the other, why couldn’t an algorithm learn the rules and intuition needed for creativity? Adobe Sensei and Google’s AI already have. Two experts on the subject, both with a great passion for AI but with radically opposing views on how it will affect creativity, will battle it out on stage to win the case that AI will either kill or save the creative profession.

This session will take place on the Interactive Stage at 12:30 on Wednesday 20th June.

More news

Branding for Soar featured in Fast Co.’s Best Graphic Design of 2019
10th September 2019

Branding for Soar featured in Fast Co.’s Best Graphic Design of 2019

Clio Award wins for O.N.E. Sleeping Flags and AIB 10: The Book that Grew
10th September 2019

Clio Award wins for O.N.E. Sleeping Flags and AIB 10: The Book that Grew

Sleeping Flags and 10: The Book That Grew win at Cannes Lions
21st June 2019

Sleeping Flags and 10: The Book That Grew win at Cannes Lions

Hello