Us in Action

Date: 28 April, 2020

Stuff we did

Jimi McGrath

By Jimi McGrath

Managing Partner

It’s hard to believe that we’re at Issue 4 of Inside Out already. More and more talented people across the agency are getting involved and it is great to see the format grow in popularity with our clients.

In this edition, we’re focusing on the work we’re doing with our clients. There’s no doubt that it sits comfortably with this week’s theme, as when it comes to client conversations, well, ‘they are a-changing’.

Initially, the discussions many of us found ourselves having was around how to react immediately to the pandemic. Speed trumped perfect output as we raced to produce multiple campaigns in restrictive conditions.

That storm has since settled and the change we are witnessing is that more conversations are focusing on long-term planning. What can our clients do now that will set them up for success in the future? Our understanding of people, our ability to connect through innovative media and agile production are all key requirements, but digital transformation and technology is without a doubt the top topic. Digital advances that may have been viewed as a ‘nice to have’ are now been expedited.

Some of the productions in progress at the moment continue to be heavily influenced by Covid-19, and this week we start with more work from Tesco, who are really living up to their brand platform Every Little Helps.

Value is so important to customers in uncertain times and the Tesco gang have re-imagined value messaging. By looking at insights from the realities of life in lock down, selected bundles of products have been presented in the most relevant way. We’re finding that more planning is going into the weekly shop as customers think of how dinner leftovers can be used for lunch the next day. The resulting execution describes how one batch of the same group of products can be used in several different meals.

Other executions show how toilet roll and milk and egg cartons and can be repurposed as arts and crafts materials. Of all the great in-house production happening right now, we have to call out our own Jill Jordan as our prop designer on this one.

Like many agencies, we are in the middle of developing work for a number of important good causes who face fundraising challenges such as the Irish Cancer Society and the Irish Heart Foundation. More on those next week.

One final thing for those still looking for ways to entertain the kids at home. Woodies have launched their ‘Little Landscapers’ competition. They are asking anyone under 16 to draw their dream garden and when it’s safe to do so, the winning design will be made into a reality by Woodies, to the value of €5,000. The attached creative, which was produced in collaboration with Irish illustrator Jacky Sheridan, and all the details can be found on the Woodies website.

We have a busy week ahead and we’ll be back with lots more updates next week. In the meantime, grab some markers with the kids and map out where your BBQ is going to fit around their new swimming pool.