All Things Creative

Date: 9 June, 2020

Creative Podcast: Craft versus Speed. Is there finally a winner in this age-old battle?

Ray Swan
Cara Doyle

By Ray Swan & Cara Doyle

Creative Director & Creative Content Director
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Craft versus Speed, it's an age-old dilemma that has never been more topical. Infamous 'Good Fast Cheap' diagrams tell you that you can only pick two. Creatives recoil at the thought of creating work that's deemed fast and cheap. That's not what we do. We craft - we pride ourselves on it. We win awards for it. But is it always the right answer?

Ray Swan, Creative Director at Rothco, sets out to answer this question. In the first podcast from Inside Out, he talks with sound engineer Will Farrell from ScreenScene and Max Brady, executive producer from Pull the Trigger and gets their thoughts on this debate.

Thanks for listening, you will find links to all the work we discussed in this week's podcast below.