“Covid-19”, “Coronavirus”, “the C-Word”…it’s really all any of us can talk and think about for the foreseeable future and never has there been a hotter topic of discussion (for our Zoom calls). But while we know that all of us are in this together, going through the motions, balancing working from home with minding kids, and squeezing in our home workouts around baking banana bread, how do we really FEEL throughout all of this, and what are we thinking?
Following on from the first edition of our feature on ‘Measuring the Mood of the Nation’, our Data and Insights team has been continuing to monitor the conversations of the nation using our self-trained AI technology on our listening platform, in order to track shifts in mood and decipher triggers for certain feelings and emotions, allowing us to really deep dive into the national psyche.
Knowing how we are currently feeling during this pandemic is invaluable. But in order to really get under the skin of this ongoing shift in mood, we have begun layering these current changes in emotions with an overall sense of how the nation has been feeling pre and during Covid-19 – not just in relation to the pandemic, but in general, everyday conversations. This allows us to really get a sense of the effect that this pandemic has on our mood and emotions.
3 Key Takeouts into how we are currently feeling:
In our ongoing tracking of the nation’s emotions, we have unearthed three key insights into how we are currently feeling as a nation as the pandemic progresses:
- We are feeling a lack of control and power, which is ultimately driving us to feel frustrated at the situation. This lack of control and power is being felt as a result of not knowing when this crisis will end, not being able to help those closest to us who may be vulnerable or sick, and the feeling of having to entirely rely on the media and our government for information which we feel is not entirely truthful.
- We are continuing to feel proud and optimistic, and we are using social media to put our best positive foot forward. Comparing digital conversations pre and during the pandemic, online conversations are currently at their most optimistic over the year-long period. We are taking to digital platforms to unite as a nation, show gratitude, and remind each other that we are “all in this together”.
- We remain fearful of the effects of Covid-19 on society, however, the pandemic is meaning that we are worrying less about the trivial things in life, and learning to appreciate “the small wins”.
How are we currently feeling as a nation amidst the ongoing Covid-19 pandemic? (March – April daily tracker)