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The level of change we’re all living through is unprecedented, our response is to share as much as we can, our thinking, ideas and practical innovations here, on Inside Out - our live hub.


Emma Sharkey

A Note from the Editor’s desk

(formerly my kitchen table)

Welcome to the seventh edition of Inside Out.

This week’s theme is ‘Better Than Before?’

Are you a natural optimist, or is your outlook firmly glass half empty? The key question that has been dominating most conversations is, what next? Whether your core business has been decimated by the pandemic, accelerated, or just given a thorough shake up, every management team out there is trying to plan for what next; and in some cases that could mean the opportunity to make significant changes for the better.

The entrepreneurial among us, are presumably seeing opportunity everywhere. An interesting insight into the entrepreneurial mindset is that they are not more optimistic than the average person, they are just better at reading the reality of risk. So this week, we consider what opportunities and risks are out there; and could we be retooling, remodelling or recreating our brand experiences to be better than before?

Emer Fitzgerald, Head of Connections, along with Strategists, Katie Cleary and Jess Sweetman, have been researching the future of movement; as a taster, they bring us some insight into the mindset of the ‘Trepidatious Traveller,’ and how that might impact the travel industry for the better.

Lucy Remitz, Strategist and Janine McBennett, Data Analyst, bring us this week’s insight from our ongoing sentiment tracker research, with a specific focus on the global citizen – those individuals who find themselves grounded, with borders closed and mandatory isolation making trips home impossible.

Alan Kelly, CCO, shows us that the pandemic can be good for creativity, with some brands arguably producing work that’s better than ever.

And this week, we’re introducing a new feature, a client’s point of view. Cathal Deavy, Customer Director, Tesco Ireland, shares his take on yesterday, today and tomorrow when it comes to the Tesco business.

So, another jam-packed edition, and as always if there is anything that you’d like to learn more about, please just give us a buzz.

Eternal optimist and acting editor,
Emma Sharkey
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Emer Fitzgerald
Emer Fitzgerald

The Trepidatious Traveller – What  will  movement look like  now?

A Fresh Perspective
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Lucy Remitz
Janine McBennett
Lucy Remitz & Janine McBennett

Covid-19 Emotion Tracker. How do we really feel – The grounded global citizen.

Data Discoveries
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Cathal Deavy
Cathal Deavy

Yesterday, today, tomorrow: Cathal Deavy of Tesco shares his point of view – “The in-store environment has changed and I think for the better.”

Unmissable Reads
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Alan Kelly
Alan Kelly

Desperate times call for Desperate Housewives – Why it’s time we fell in love again with the humble demo ad.

All Things Creative
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Darius Pasalar
Darius Pasalar

Stuff We Liked

Us in Action
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Jimi McGrath
Jimi McGrath

Stuff We Did

Us in Action
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Niamh Murphy
Niamh Murphy

The psychology of resilience and plotting a path forward.

A Fresh Perspective
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Stephen Rogers
Stephen Rogers

What I’ve learned as a creative and how it’s helped keep me sane in lockdown

All Things Creative

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