Web and Analytics Tagging Expert

  • Type

    Full-time

  • Level

    Mid-level

  • Department

    Interactive

  • Location

    Dublin, Ireland

About the person

We are looking for a Web Analytics & Tagging Expert who can work in a cross functional team, and can demystify analytics technologies to make them accessible to solve business challenges.

About the role

If you’re looking for a challenging career working in a vibrant environment with access to training and a global network of experts, this could be the role for you. As part of our global team, you'll be working with cutting-edge technologies and will have the opportunity to develop a wide range of new skills on the job.


Responsibilities

  • Rapidly understand client’s current status across technology, data, process and partner landscape to identify opportunities for growth and innovation.
  • Help the worlds’ largest companies transform and leverage data by working within complex and challenging organisational structures to build new skills and change behaviours.
  • Demystify analytics technologies to make them accessible to solve business challenges.
  • Lay the foundations to enable large scale analytics, advanced targeting and personalisation projects.
  • Develop and service large scale analytics projects and delivering significant performance improvements in data visualisation and reporting.
  • Drive clients towards a data driven culture.
  • Working with digital data in various facets: digital data gathering, aggregation, and data mining
  • Analysing data for campaign optimization to determine the most valuable opportunities to improve site performance and redesigning digital experiences to deliver this
  • Work in cross-functional teams to rapidly prototype Data Management Platforms and plug them across paid, earned and owned media channels
  • Working with other Accenture colleagues in data, analytics, media, technology, processes and our clients' agencies to transform or improve digital operations and performance
  • Supporting the development of RFPs, proposals and contracts
  • Supporting teams through all phases of a project lifecycle: planning, discovery, workshops, experiments, blueprints, go live, and ongoing managed services

Requirements

  • Advanced Google Analytics platform implementation expert
  • Expert knowledge and hands on experience in using GA, GTM, GA360, Google GTM/Tag management solutions
  • Experience providing end to end support and guidance during implementation (dev and prod environments)
  • Able to set-up Google Analytics best practise implementation and monitoring the data governance/Analytics documentation process
  • Expert understanding in Google Analytics custom variables (e.g. video tracking)
  • Advanced Google Analytics Master Report Suite and Virtual Report Suite configuration
  • GA 360 Champion with expertise in enabling DBM, Optimize, Attribution model data.
  • Advanced experience in implementation of the s_code/app measurement.JS code
  • Expert knowledge in creating and configuring Google Analytics processing rules
  • Experience in Google data sources- GA 360, DBM etc ensuring the correct data is appearing in Google Analytics Dashboards when migrated
  • Experience in creating bespoke dashboards based on KPI measurement frameworks
  • Experience in creating IP exclusions/IP settings
  • Able to provide QA and training support

Ready to apply? Go here or share your CV with Helen Brown


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