Experience Strategist

  • Type

    Full-time

  • Level

    Mid-level

  • Department

    Interactive

  • Location

    Dublin, Ireland

About the person

The successful Experience Strategist will be highly skilled in user-centred strategy and insight-driven design. You’re an empathetic champion of the customer, with an insatiable curiosity for their motivations and needs, fluent in the end-to-end customer journey. The right candidate is passionate about taking a human-centred approach to building experiences, possessing an inept ability to deeply understand the customer. The right person will have a high level of experience in a variety of research methods and developing insight that guides the solution build, keeping the customer’s needs to the forefront every step of the way.

About the role

This person will have a broad understanding of the digital marketing ecosystem and have a solid grasp of how experience translates, changes, and connects across platforms, channels, and touch-points.

The Experience Strategist unites a multi-functional team on a shared vision and should be a keen collaborator with excellent communication skills, often using tactics such as design thinking to paint a clear picture of the future.


Responsibilities

  • Develop views of as-is customer journeys using qualitative and quantitative research.
  • Lead projects that enhance client’s understanding of the customer.
  • Fluent with Design Thinking and Agile methodology
  • Serve as customer advocate by researching and mapping customer needs and use cases throughout a customer journey.
  • Translate customer needs into business requirements.
  • Understand and interpret customer experience measurements.
  • Develop roadmaps to deliver great customer experiences.
  • Strong cross-functional understanding of channels and platforms

Requirements

  • 3 + years of relevant work experience in customer journey mapping
  • Demonstrable experience of multiple research methodologies
  • Solid understanding of agile platforms
  • 3rd level degree or masters in relevant field desirable
  • Knowledge and delivery experience of marketing initiatives

Ready to apply? Go here or share your CV with Helen Brown


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