Customer Behavioural Data Analyst

  • Type


  • Level


  • Department


  • Location

    Dublin, Ireland

About the person

We are looking for a passionate and ambitious Customer Behavioural Data Analyst who can harness data to identify patterns, trends, and killer insights that help grow our clients’ business.

About the role

At Rothco we believe that the customer should be at the heart of what we do. And to enable that customer centricity we seek to understand our customers as much as we can - their behaviours, their motivations, their needs and their challenges. And data is the tool that enables that. So that end, we aim to harness data to get to the heart of what makes a brand’s customers tick so that we can design the most relevant experiences for those customers.

We are now looking to grow our team, to find “data translators”, those that can navigate the vast amounts of data being created, strive to understand customers and their needs and ultimately find ways of translating that into clear and actionable insights for our clients and account teams.


  • Identify, analyse and interpret trends or patterns in complex data sets using analytical, statistical and modelling techniques.
  • Will work closely with Data Strategists to help define and implement strategic analytical solutions to client challenges.
  • Will work closely with Data Strategists to translate findings into compelling insights.


  • Proven experience as a data analyst or business data anlayst. Agency experience a plus
  • Technical expertise regarding data models, database design development, data mining and segmentation techniques
  • Strong knowledge of and experience with reporting packages, databases (SQL etc), Web and Social Analytics.
  • Knowledge of statistics and experience using statistical packages for analysing data sets (Excel, SQL, SPSS etc)
  • Strong analytical skills with the ability to collect, organise, analyse and disseminate significant amounts of information with attention to detail and accuracy.
  • Adept at queries, report writing and presenting findings
  • TGI - experience of correspondence/clustering preferable.

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